Meet the Founder: Margo Warzhapetian

Margo Warzhapetian has always held a deep passion for art, design, style, and fashion. Her journey into the beauty world began in the most organic way—experimenting with hairstyles on family members for fun. What began as a creative hobby soon revealed her natural talent and laid the foundation for a thriving career in the hair and makeup industry.

In 2010, Margo officially began her professional journey, enrolling as a cosmetology major and dedicating herself to mastering her craft. Upon completing her education, she launched her career as a hair and makeup artist in the heart of Sherman Oaks, California. Her talent, creativity, and drive quickly propelled her into opportunities ranging from editorial shoots to music videos and a wide array of beauty projects that helped build an impressive portfolio.

As her reputation and experience grew, so did her vision. Margo had long dreamed of creating her own beauty brand—one that would combine her love of design, artistry, and individuality. After more than a decade of hands-on industry experience, she made that dream a reality with the launch of MW Cosmetics by Margo Warzhapetian in Winter 2022.

About MW Cosmetics

MW Cosmetics is more than just a beauty brand—it’s an expression of self-love, confidence, and creativity. Born from Margo’s desire to bring clean, luxurious, and accessible beauty to everyone, MW blends high-performance formulas with exquisite packaging and a commitment to ethical standards.

All of our products are paraben-free, vegan, and cruelty-free, carefully crafted to enhance natural beauty while empowering personal expression. Whether you’re creating a bold, dramatic statement or a soft, everyday look, MW offers the tools to help you feel powerful, radiant, and uniquely you.

We believe that beauty is not just about appearance—it’s about confidence, transformation, and embracing who you are.

Our Philosophy

With MW, makeup becomes more than a product—it becomes a tool for empowerment and a reflection of personal style. We invite you to explore a world where luxury meets accessibility, and every detail is designed with intention.

Thank you for being part of this journey and for choosing MW Cosmetics as your beauty companion.

“Empowering Beauty Through MW Cosmetics

More than makeup—it’s a lifestyle. Unleash your beauty. Embrace your power”